Competitive Analysis - Car Wash Industry Essay -- Business Analysis

IntroductionThe task of this assignment is to complete a competitive analysis of two of the largest competitors in the sedulousness of chosen study. This researchers chosen field is the Car Wash industry. Unlike many industries, the Car Wash industry does not have plethoric players or franchise names that rule across the country. Unlike other rail simple machinemobile related industries such as oil change (Rapid Oil Change), tires and batteries (Goodyear), and auto parts retailers (NAPA), where these types of name players may have thousands of locations throughout the country, there ar no big name players in the Car Wash industry. Although there are companies that own and operate multiple elevator car wash facilities, around of these multi-location owners operate multiple locations throughout a metropolitan or regional area and their general location totals are nominal. Since there is a lack of dominant competitors to analyze, this researcher will focus on an analysis bet ween the two main categories of car wash ownership full service vs. unattended operations. Industry Overview and DescriptionThe Car Wash industry began to start and grow across the U.S. after the decisiveness of World War II. Americas economic rebirth and prosperity created a boom in the housing and automobile industry. What began as a personal line of credit to satisfy Americans love of the automobile has grown over the past several decades into an international industry. From washing ones car in the driveway with a water hose and bucket of soapy water, to the do-it-yourself, unattended coin operated high-pressure wand locations, to todays professional car washing businesses which feature heterogeneous automatic equipment and technological systems to wash cars more safely and effectively than ... ...ion wash bays are a huge competitive take a chance as these gas retailers normally offer discounted car washes with the purchase of gasoline.For the full-service wash model, they too have to be in tune with cheaper and less service options as in challenging economies, their service become more fractious to justify for the consumer who is worried about income. Competitive rivalry, threat of substitution, and threat of new entry are the forces that the full-service model is at most risk with. Poor service reputation and lack of a strong value proposition puts this car wash model at serious risk of substitution. The treat of new entry for both business models can be significant as there are many new innovations in car wash businesses such as mobile wash stations and new and used car dealerships that are adding this business in what has been a very difficult car economy.