Customer Satisfaction and Loyalty of TESCO Essay

Customer Satisfaction and Loyalty of TESCO - Essay ExampleTesco PLC is a public limited lodge in the retail industry and its headquarters is in the United Kingdom. Tesco is a general merchandise and British multinational grocery retailer. After Wal-Mart, it is the arcminute largest retailer in terms of profit margins and is even the second largest retailer in terms of revenue growth in the worlds retail industry. yap Cohen in 1919 invented the company as a chain of market stalls. The name of the blade Tesco appeared in the freight of tea that Cohen had purchased. The supermarkets store that was round 500 in the 1990s is now approximately about 6350 located in various locations. Tesco expanded its business very rapidly and has a market address of about 30%. The countries in which the company has entered and is operating brilliantly are UK, USA, Thailand, Malaysia, Mainland China, Hungary, Czech Republic, Japan, Republic of Ireland, in the south Korea, Poland, Turkey, etc. The main idea behind the research study is to analyze the node satisfaction and customer loyalty at Tesco. Customers are the most important factor behind the success or disaster of a company. It is very much important that the organization takes effective measures to satisfy the customers and build a brand loyal customer base that would generate high revenues for the firm. Tesco through its market expansion strategy has travel the market leader in UK retail industry. It has enhanced on its strengths and explored the possible opportunities and developed some ripe strategies to acquire the maximum percentage of the market share.